| 000 | 00870Cam#a2200241a#44500 | ||
|---|---|---|---|
| 001 | 022171 | ||
| 005 | 20160721160146.0 | ||
| 008 | 101129s2008 enka g#b #001 0#eng d | ||
| 020 | _a9781412903134 (pbk.) | ||
| 040 |
_aUKM _dBAKER |
||
| 082 | 0 | 4 |
_a302.23068 _222 |
| 100 | 1 | _aKüng, Lucy | |
| 245 | 0 | 2 |
_aStrategic management in the media : _bfrom theory to practice _cLucy Küng. |
| 260 |
_aLondon ; _bSAGE, _c2008. |
||
| 300 |
_a248 p. : _bil. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [224]-239) e índice. | ||
| 650 | 7 |
_aMedios de comunicación de masas _2spines |
|
| 650 | 7 |
_aGestión _2spines |
|
| 650 | 7 |
_aPlanificación estrátegica _2spines |
|
| 650 | 7 |
_aIndustria de las telecomunicaciones _2spines |
|
| 929 |
_aDONACION _bMaestría en Industrias Culturales _d0 _e20100419 _fPAT0033883 _g1528 Exp. 827-0387/98 _j45703 |
||
| 942 |
_cLIB _n0 |
||
| 999 |
_c21428 _d96815 |
||