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_aMarketing y competitividad : _bnuevos enfoques para nuevas realidades _ccoordinador, Miguel Angel Vicente ; comité académico, Roberto Sciarroni, Rubén Rico, Jorge Stern ; Aldo Albarellos ... [et al.]. |
| 250 | _a1a ed. | ||
| 260 |
_aBuenos Aires : _bPearson Educación, _cc2009. |
||
| 300 |
_axix, 771 p. : _bil., gráficos ; _c24 cm. |
||
| 500 | _aBibliografía al final de cada capítulo. | ||
| 594 | _aADMINISTRACION HOTELERA | ||
| 595 | _aMARKETING | ||
| 595 | _aGESTION DE SERVICIOS HOTELEROS | ||
| 650 | 7 |
_aMercadeo _2spines |
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_aConsumo _2spines |
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| 650 | 7 |
_aRelaciones competitivas _2spines |
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| 650 | 7 |
_aEstrategias de producto _2spines |
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| 650 | 7 |
_aEstudio de mercado _2spines |
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_aMarcas _2spines |
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| 650 | 7 |
_aConsumidores _2spines |
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| 650 | 7 |
_aAuditoría _2spines |
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| 700 | 1 |
_aVicente, Miguel Angel _ecoordinador |
|
| 700 | 1 | _aSciarroni, Roberto | |
| 700 | 1 | _aRico, Rubén | |
| 700 | 1 | _aStern, Jorge | |
| 700 | 1 | _aAlbarellos, Aldo | |
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