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| 100 | 1 | _aSchiffman, Leon G | |
| 245 | 1 | 0 |
_aComportamiento del consumidor / _cLeon G. Schiffman, Leslie Lazar Kanuk ; traducción Angel Carlos González Ruiz; revisión técnica Ivonne Raso Arcaute. |
| 250 | _a7a ed. | ||
| 260 |
_aNaucalpan de Juárez, Edo. de México : _bPearson Educación de México, _cc2001. |
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_a[512 p.] : _bil., gráficos ; _c26 cm. |
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| 500 | _aTraducción de: Consumer Behavoir. Seventh Edition.-- New Jersey : Prentice-Hall, 2000. | ||
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_aConsumidores _2spines |
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_aComportamiento del consumidor _2spines |
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_aMercado _2spines |
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_aPsicología del comportamiento _2spines |
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_aToma de decisiones _2spines |
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| 700 | 1 | _aKanuk, Leslie Lazar | |
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_aGonzález Ruiz, Ángel Carlos _etr _4trl _93620 |
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_aRaso Arcaute, Ivonne _drev _4rev |
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_aDONACION _bPearson Education _d0 _e20051206 _g243 _j38689 |
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