| 000 | 01579Cam#a2200385#a#4500 | ||
|---|---|---|---|
| 999 |
_c16874 _d92261 |
||
| 001 | 014519 | ||
| 003 | AR-BeUNQ | ||
| 005 | 20200303125039.0 | ||
| 008 | 011217s1998||||mx a fr 001 0 spa d | ||
| 020 | _a968752944X | ||
| 040 |
_aAR-beUNQ _bspa _eaacr |
||
| 041 |
_aspa _heng |
||
| 099 | _a12-L13 | ||
| 100 | 1 |
_aLamb, Charles W. _92444 |
|
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a4a. ed. | ||
| 260 |
_aMéxico, D. F. : _bThomson, _c1998. |
||
| 300 |
_axxxviii, 691 p. : _bil. ; _c26 cm. |
||
| 500 | _aTraducción de: Marketing, c1998. | ||
| 500 | _aIncluye Apéndice y glosario. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 7 |
_aMercadeo _2spines |
|
| 650 | 7 |
_aPrecios _2spines |
|
| 650 | 7 |
_aComercio _2spines |
|
| 650 | 7 |
_aPublicidad _2spines |
|
| 650 | 7 |
_aConsumidores _2spines |
|
| 700 | 1 |
_aHair, Joseph F., _92445 _cJr., _d1944- _eaut. _4aut |
|
| 700 | 1 |
_aMcDaniel, Carl, _d1941- _eaut. _4aut _92446 _cJr., |
|
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31384 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31385 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31386 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31387 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31388 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31389 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31390 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31391 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31392 |
||
| 929 |
_aCOMPRA _bAlfagrama _cExp. 827-0056/01 _d44,80 _e20011217 _fpatrimonio _j31393 |
||
| 942 |
_cLIB _n0 |
||