| 000 | 01108nam#a2200337#a#4500 | ||
|---|---|---|---|
| 001 | 012279 | ||
| 005 | 20160721151232.0 | ||
| 008 | 960815s1991####mx##################spa#d | ||
| 020 | _a9688802263 | ||
| 040 | _aAR-beUNQ | ||
| 099 | _a12-K8 | ||
| 100 | 1 | _aKotler, Philip | |
| 245 | 0 | 0 |
_aFundamentos de mercadotecnia _cPhilip Kotler. ; Gary Armstrong. |
| 250 | _a2a. ed. | ||
| 260 |
_aMéxico D.F : _bPrentice Hall, _c1991 |
||
| 300 |
_axxiii,654 p. : _bil., gráficos, tablas, mapas |
||
| 650 | 7 |
_aMERCADEO _2Spines |
|
| 650 | 7 |
_aPLANIFICACION ESTRATEGICA _2Spines |
|
| 650 | 7 |
_aINVESTIGACION DE MERCADOS _2Spines |
|
| 650 | 7 |
_aCOMPORTAMIENTO DEL CONSUMIDOR _2Spines |
|
| 650 | 7 |
_aCONSUMIDORES _2Spines |
|
| 650 | 7 |
_aPRECIOS _2Spines |
|
| 650 | 7 |
_aESTRATEGIAS DE PRODUCTO _2Spines |
|
| 650 | 7 |
_aDESARROLLO DE NUEVOS PRODUCTOS _2Spines |
|
| 650 | 7 |
_aPROMOCION _2Spines |
|
| 650 | 7 |
_aGLOSARIO _2toit |
|
| 700 | 1 | _aArmstrong, Gary | |
| 929 |
_aCOMPRA _bPrometeo _cExp. 827-0464/96 _d43,00 _e19960812 _j17849 |
||
| 929 |
_aCOMPRA _bPrometeo _cExp. 827-0464/96 _d43,00 _e19960812 _j17850 |
||
| 942 |
_cLIB _n0 |
||
| 999 |
_c14694 _d90081 |
||