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| 100 | 1 | _aLambin, Jean-Jacques | |
| 245 | 0 | 0 |
_aMarketing estratégico _cJean-Jacques Lambin. |
| 250 | _a2a. ed. | ||
| 260 |
_aMadrid : _bMcGraw-Hill, _c1991 |
||
| 300 | _a490 p | ||
| 594 |
_bINGENIERÍA EN ALIMENTOS _cMARKETING _d2023 |
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| 650 | 7 |
_aMERCADEO _2Spines |
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| 650 | 7 |
_aCOMPORTAMIENTO DEL CONSUMIDOR _2Spines |
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| 650 | 7 |
_aLIDERAZGO _2Spines |
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| 650 | 7 |
_aDIVERSIFICACION DE LA PRODUCCION _2Spines |
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| 650 | 7 |
_aDETERMINACION DE PRECIOS _2Spines |
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| 650 | 7 |
_aEVALUACION DEL MERCADO _2Spines |
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| 650 | 7 |
_aESTRATEGIAS DE PRODUCTO _2Spines |
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| 650 | 7 |
_aESTUDIO DE MERCADO _2Spines |
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| 650 | 7 |
_aPUBLICIDAD _2Spines |
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| 650 | 7 |
_aINVESTIGACION DE PRODUCTOS _2Spines |
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| 650 | 7 |
_aCOMPETENCIA ECONOMICA _2Spines |
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| 650 | 7 |
_aPRODUCTOS COMPETITIVOS _2Spines |
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| 929 |
_aCOMPRA _bC and C _cExp. 827-0659/95 _d30,00 _e19951005 _j12958 |
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