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| 020 | _a0894642383 | ||
| 040 | _aAR-beUNQ | ||
| 099 | _a07-F1 | ||
| 100 | 1 | _aFarris, Paul W | |
| 245 | 0 | 0 |
_aAdvertising and promotion management: a manager's guide to theory and practice _cPaul W Farris ; John A Quelch. |
| 260 |
_aFlorida : _bR. Krieger, _c1987 |
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| 300 | _a301 p | ||
| 650 | 7 |
_aGESTION DE MERCADOS _2Spines |
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| 650 | 7 |
_aDIRECTORES DE VENTAS _2Spines |
|
| 650 | 7 |
_aMERCADEO _2Spines |
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| 700 | 1 | _aQuelch, John A | |
| 929 |
_aCOMPRA _bSub. de Coord. Universitaria _d4,00E _e19950607 _gExp. 0342/95 _j10867 |
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