| 000 | 00732nam#a2200229#a#4500 | ||
|---|---|---|---|
| 001 | 008687 | ||
| 005 | 20160721144827.0 | ||
| 008 | 020805s1996####mx##################spa#d | ||
| 020 | _a9688806765 | ||
| 040 | _aAR-beUNQ | ||
| 099 | _a12-K2 | ||
| 100 | 1 | _aKotler, Philip | |
| 245 | 0 | 0 |
_aDirección de mercadotecnia: análisis, planeación, implementación y control _cPhilip Kotler. |
| 250 | _a8a. ed. | ||
| 260 |
_aMéxico, DF : _bPrentice-Hall Hispanoamericana, _c1996 |
||
| 300 | _axxix, 800 p | ||
| 650 | 7 |
_aMERCADEO _2Spines |
|
| 650 | 7 |
_aESTUDIO DE MERCADO _2Spines |
|
| 650 | 7 |
_aEVALUACION DEL MERCADO _2Spines |
|
| 929 |
_aCOMPRA _bAmerican Books _cExp. 827-0056/01 _d39,00 _e20020805 _fpatrimonio _j32241 |
||
| 942 |
_cLIB _n0 |
||
| 999 |
_c11174 _d86561 |
||