Potter, W James
Media literacy W. James Potter. - 4th ed. - Los Angeles : Sage Publications, c2008. - xx, 424 p. : il. ; 24 cm.
Incluye referencias bibliográficas (p. 394-413) e índice.
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
9781412958752
Medios de comunicación de masas
Industria cultural
Publicidad
Televisión educativa
Consumidores
302.23
Media literacy W. James Potter. - 4th ed. - Los Angeles : Sage Publications, c2008. - xx, 424 p. : il. ; 24 cm.
Incluye referencias bibliográficas (p. 394-413) e índice.
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
9781412958752
Medios de comunicación de masas
Industria cultural
Publicidad
Televisión educativa
Consumidores
302.23